Media Globalisation Essay Example | Topics and Well Written Essays - 1000 words

Media Globalisation - Essay Example The usage of facts and figures has been excellent here and the writer has not stepped back in accepting the fact that the Japanese television industry is highly influenced by the American industry. Then the trend of the Japanese television industry has been explained. The trend shifted towards more television shows from movies due to the huge boom in the popularity of television serials (Chun, 2006, p.368). Though American influence was present but since 1980s except some television serials imported from America others haven't fare well in Japan. American movie culture is still quite famous and people enjoy watching movies produced in Hollywood. The fame of television series' led to a decline in the movie audience and this lead to more filmmakers turning towards television industry, which only led to an increase in the popularity of television serials (Blumenthal et al, 2006, p.592). The importance given to a television serial is on the basis of its local touch that is the viewers do n't really care if the serial is a copy from some other television industry what they really care about is the 'Japanese odor' in the serial. The solution to this situation was to import television shows from different industries and run them in Japan adding a local touch, which proved to be quite successful in the end. One of the example of such television show mentioned by the writer here is 'Who wants to be a millionaire'. The success rate of this show in Japan was huge though it was an imported show but the cultural touch relevant to Japan that was given to it proved outstanding. The Japanese version is mostly the same as of the version running in Britain but with some amendments like the appearance of celebrities as challengers. The draw back that this article has here is the mentioning of an international television show being popular when the writer himself mentioned that locally produced television serials are more liked by Japanese people. To level out this effect the write r than discusses a show that was imported from America but failed to make its mark in the Japanese television industry, the name of the program is 'Survivor'. The cultural products that Japan exports are called culturally odorless as they do not depict any cultural theme of the country. It is in this context that the Japanese is called Mukokuseki which means something or someone lacking any nationality. Now the writer directs his attention towards the television serials that are being exported from Japan. The interesting fact here that the writer mentions is the number of programs being exported by Japan is far more than imported. The writer also discusses the point raised by many critics who say that the largest shareholder of Japanese exported programs is animation and cartoons. This point is further supported by the fact that the writer presents, the fact is that animated programs produced in Japanese only consist of 1 percent of the total animated programs being produced by Japan confirming that they are being produced to export. The animation producers do not portray Japanese culture in the cartoons and games because they think that this is better for these programs as they are for export. (Gomery & Hockley, 2006, p.142) By glocalizing, the Japanese are buying highly prominent program formats in the West and then localizing them according to the tastes of the Japanese. The author points that the format business is considered as a highly effective and

Development proposal for UK Fashion footwear retailer Essay

Development proposal for UK Fashion footwear retailer - Essay Example The essay "Development proposal for UK Fashion footwear retailer" talks about UK Fashion footwear retailer and analyzes Light Feet Ltd. Key Note (2012, p. 1) points out that the UK footwear market demonstrated an increase in expenditure by consumers on foot wear by 18% in 2008. This expenditure is related to the fact that substitute retail shops have led to competitive pricing for footwear and a resultant motivation of consumers to make more purchases. Light Feet Ltd requires to be aware of the competitive business environment within the UK footwear market so that managerial decisions on strategy and competitive advantage would be focused at overcoming the threat that substitute retail shops for footwear would pose on the company. In accordance to Business Wire (2012, p. 5), the switching costs of consumers within the UK footwear market are relatively low. This means that consumers would easily change the retailers from whom they buy footwear to substitute dealers without incurring s ignificant costs. In this regard, the company’s pricing policy must ensure that competitive prices are provided to the consumers so that the inclination of the buyers for substitute retailers for footwear can be overcome or reduced. It is therefore the performance of the company in pricing and tradeoffs with its advantages over the substitute retailers that competitiveness within the UK footwear market can be achieved. The UK footwear industry is highly competitive as illustrated by the values of imports. that various retailers have achieved from different global markets as presented on the figure below. Supplier Power Porter (2008, p. 82) demonstrates that the competitiveness of a company within a market is determined by the ability of a company to apply strategic business approaches which are aimed at taking advantage of the supplier power. In this regard, Light Feet Ltd must perform a market research and analysis in order to determine the power that the manufacturers of fo otwear within the UK have on the retailer who deal in these products. This will allow the company to make right choices and informed decisions on its relationship with the manufacturers of the footwear brands that it sells within this market. Through effective relationship with the suppliers or manufactures of footwear, the company will be able to win the confidentiality of the suppliers and as a result ensure a constant supply of footwear. This is an important consideration because it determines the ability of the company to meet the demand in the markets. Moreover, constant supply will allow Light Feet Ltd to meet the needs of its loyal and new customers for variety of footwear products. In the supply of footwear within the UK market various outlets have demonstrated competitive advantage as illustrated on the table below.    1995 2000 2005 2008 Shoe Shops 45 37 33 30 Sports and Outdoor shops 14 19 17 15 Clothing Stores 12 11 14 17 Grocery Superstores 5 7 8 7 Mail order/online 1 0 9 10 11 Other Retailers†  14 17 18 20 Total 100 100 100 100 Mintel Oxygen Reports (2012, p. 1) reveal that the footwear market in the UK is complex